The Consultation - What's Your Motivation?

Selling a home is a big decision, and is often daunting when you consider the magnitude of the financial and emotional investment. For this reason, we am fully committed and invested in ensuring that our clients not only achieve their goals with selling, but also enjoy the experience of transitioning into a new chapter in their lives.

Beginning with the consultation, we will have an open discussion to gain an understanding of the motivation behind the decision to sell, which will directly translate into a customized plan of action.

Purple will then present you with our creative listing presentation, detailing the many ways we go above and beyond the industry standard here in Calgary.

The CMA - What are we working with

As a part of our boutique services, Purple provides a complimentary free Comparative Market Analysis to every client. Following a walk through of your home, we will have an additional discussion. This is where we go above and beyond.

By having the client highlight the unique features of their home that may be overlooked at first glance, paired with an explanation of how and why they became emotionally attached to the home, we can leverage these characteristics to get an exclusive perspective on their home. Furthermore, our extensive knowledge of the real estate market in Calgary will ensure the home is strategically placed to get the most desirable outcome.

The Marketing - Lets Get Creative

This is where one will notice the Purple Difference, and be exposed to innovative strategies that will not be found elsewhere.

The foundation of our marketing plan is to marry traditional and creative methods. Leveraging innovative strategies ensures our client’s home reaches the most potential buyers in a very targeted manner, driving unparalleled attention and results.

We are a firm believer in focusing on active marketing over passive marketing. The difference is significant, as my active marketing strategies will ensure your home is being marketed in a multitude of ways to potential buyers 24/7.

The Negotiation - Locking It Down

Once offers are placed, and you have decided on one that has the potential to fulfill the desired outcome, this is where we shine.

Combining our assertiveness and acute focus with our creative, powerful, and strategic negotiation skills, our goal is to negotiate the best offer and terms to the you the most out of your home.