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The journey to purchasing a new home should be an exciting, memorable experience, from the first home to the last. A home is the only place where the heart, mind, body, and soul can all find peace. Being such a significant financial and emotional investment, you need someone who will not only look at the figures, but will find the perfect home that embraces and reflects your personality and lifestyle.

That someone, is Purple.


The mortgage process can be a complex, time consuming, and stressful undertaking. With what seems like an avalanche of paperwork, a sea of acronyms, and terms and conditions that make your mind flood with questions, it is important that you have the proper guidance throughout the process.

The first step is the pre-qualification, which is typically free. Your lender gathers some cursory details, including income, debt, assets, and length and strength of credit history. This is a vetting process to confirm you satisfy the criteria of a good candidate to begin the loan process. If you “pass” the pre-qualification step, you will then be given a general guideline that details the amount of funding you could be approved for.

Want to learn more? Schedule a meeting with Purple today!

Meet Us


Following the pre-qualification, the next step is a more thorough and extensive verification of your creditworthiness and eligibility for the loan. This requires significantly more documentation, and at times has an associated nominal fee, which may be rebated at the time of closing.

Being a pre-approved buyer has a significant advantage, as it means you are serious, committed, and eligible to properly purchase a home. At this time, when you present an offer to a seller, the seller is reassured that you can in fact qualify for a mortgage, and will value the legitimacy of the offer. It is not uncommon for Realtors to refuse to show homes unless the buyer is at a minimum, pre-qualified, although being pre-approved is preferred.

Evidently, a pre-qualified and pre-approved buyer is in a much stronger position to successfully purchase a home. Having said that, one must also be mindful of the fact that being pre-approved does not guarantee a mortgage, as there are additional factors that impact the final mortgage allocation, including (but not limited to) the following:

  • Final Inspection
  • Offer Price
  • Appraised Value

The Purple Buying Process

  • The Consultation
  • The Search
  • The Viewings
  • The Negotiation

The Negotiation - Locking It Down

Combining our assertiveness, acute focus, and our creative, powerful, and strategic negotiation skills, our goal is to negotiate the best offer and terms to accompany the Dream Home you’ve chosen to place an offer on.

This is where Purple shines.

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Main Photo: 1106 FRONTENAC Avenue SW in Calgary: Upper Mount Royal House for sale : MLS® # C4162104


1106 FRONTENAC Avenue SW Calgary T2B 1B6 : Upper Mount Royal

5 beds, 6 baths, Built: 2016, 324 m2
Opportunity knocks for one of the best locations in the heart of Mount Royal. This oversized lot with a John Haddon Design Centre Hall Plan two-story home with a walk-out lower level and 3-car garage has been left approximately 55% completed. Step in and pick your... Details
Main Photo: 148 CRANBROOK View SE in Calgary: Cranston House for sale : MLS® # C4131808


148 CRANBROOK View SE Calgary T3M 1W6 : Cranston

3 beds, 3 baths, Built: 2012, 199 m2
No expense spared on this magnificent custom estate home...an exquisite & private oasis with tranquil views of the Bow River & valley! Stunning curb appeal is enhanced by the stone front exterior, secured courtyard with fireplace & pergola plus $100K+ in gorgeous... Details
Main Photo: 511 SALEM Avenue SW in Calgary: Scarboro House for sale : MLS® # C4162405


511 SALEM Avenue SW Calgary t3c 2k7 : Scarboro

4 beds, 4 baths, Built: 2017, 278 m2
Open house Sun Jan 21st 2-4pm. VIEWS! - Exceptional contemporary home in the heart of Scarboro w/ 3000 sq/ft of opulent living offering high end features at every turn. 4 bedrooms, 3.5 bathrooms w/ south facing back garden on a premium tree lined street. Bright & open... Details
Main Photo: 9 ASPEN RIDGE Gate SW in Calgary: Aspen Woods House for sale : MLS® # C4136096


9 ASPEN RIDGE Gate SW Calgary T3H 5V4 : Aspen Woods

5 beds, 6 baths, Built: 2007, 372 m2
Just Reduced! Award Winning National Design. This magnificent property is built by Jaymack Custom Homes and located in the estate area of Aspen Woods. Features include over 6000 sf of ultimate design & finishings. Beautiful Master retreat, Den/Library, Great Room with... Details
Main Photo: 1928 43 Avenue SW in Calgary: Altadore House for sale : MLS® # C4162180


1928 43 Avenue SW Calgary T2T 2M9 : Altadore

4 beds, 5 baths, Built: 2018, 301 m2
Trickle Creek Homes next masterpiece, The Maxwell Farmhouse, sits on a 52'x122' lot in highly desirable Altadore. This gorgeous 2-storey home features a modern farmhouse exterior with an abundance of natural light. Main floor entry greets you with a spectacular cedar... Details
Main Photo: 1903 45 Avenue SW in Calgary: Altadore House for sale : MLS® # C4161501


1903 45 Avenue SW Calgary T2T 2P4 : Altadore

5 beds, 5 baths, Built: 2017, 302 m2
Beautiful home in the heart of Altadore,minutes to DT, ideally located on a corner lot half a block from a large playground.Combining style,form & function,this home has it all from the fantastic floor plan to the top of the line finishing & superb design elements... Details
Main Photo: 14 SPRING WILLOW Mews SW in Calgary: Springbank Hill House for sale : MLS® # C4161752


14 SPRING WILLOW Mews SW Calgary T3H 0T1 : Springbank Hill

5 beds, 5 baths, Built: 2011, 276 m2
OPEN HOUSE - SATURDAY JANUARY 20TH - 2PM TO 4PM. Simply Spectacular! A rare architectural jewel of contemporary and exquisite luxurious finishings. The interior elements are INCREDIBLE and include gorgeous Walnut hardwood flooring throughout. A floor to ceiling double... Details
Main Photo: 34 ASPEN RIDGE Park SW in Calgary: Aspen Woods House for sale : MLS® # C4140931


34 ASPEN RIDGE Park SW Calgary T3H 0Z8 : Aspen Woods

5 beds, 6 baths, Built: 2015, 330 m2
OPEN HOUSE Sunday, Jan 21, 1-3 pm. This exquisite Aspen Woods home is going to impress you in so many ways! From the moment you arrive to its fabulous corner lot location backing forest, you are going to fall in love! Stepping inside, you’ll begin to admire the... Details
Main Photo: 8 VALOUR Circle SW in Calgary: Currie Barracks House for sale : MLS® # C4142380


8 VALOUR Circle SW Calgary T3E 7V5 : Currie Barracks

3 beds, 4 baths, Built: 2013, 283 m2
Realize the elegant lifestyle you have dreamed of living. Valour Park City Estates is where you can enjoy the independence & freedom you have always desired. Envisioned & perfected by Empire Custom Homes, this residence offers the ultimate in luxury living. Minutes from... Details
Main Photo: 1904 Salisbury Street SE in Calgary: Ramsay House for sale : MLS® # C4160967


1904 Salisbury Street SE Calgary T2G 4K1 : Ramsay

4 beds, 5 baths, Built: 2016, 260 m2
OPEN HOUSE SATURDAY JANUARY 20th from 2:30 - 4:30pm at 1904 Salisbury St. SE Luxurious New Home with a very open floor plan & spectacular Downtown, City & Mountain views from all 4 levels. Main floor features 10' ceilings & hardwood flooring. Great room w/floor to... Details
Listing information last updated on January 20, 2018
Data supplied by CREB®’s MLS ® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.