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The journey to purchasing a new home should be an exciting, memorable experience, from the first home to the last. A home is the only place where the heart, mind, body, and soul can all find peace. Being such a significant financial and emotional investment, you need someone who will not only look at the figures, but will find the perfect home that embraces and reflects your personality and lifestyle.

That someone, is Purple.


The mortgage process can be a complex, time consuming, and stressful undertaking. With what seems like an avalanche of paperwork, a sea of acronyms, and terms and conditions that make your mind flood with questions, it is important that you have the proper guidance throughout the process.

The first step is the pre-qualification, which is typically free. Your lender gathers some cursory details, including income, debt, assets, and length and strength of credit history. This is a vetting process to confirm you satisfy the criteria of a good candidate to begin the loan process. If you “pass” the pre-qualification step, you will then be given a general guideline that details the amount of funding you could be approved for.

Want to learn more? Schedule a meeting with Purple today!

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Following the pre-qualification, the next step is a more thorough and extensive verification of your creditworthiness and eligibility for the loan. This requires significantly more documentation, and at times has an associated nominal fee, which may be rebated at the time of closing.

Being a pre-approved buyer has a significant advantage, as it means you are serious, committed, and eligible to properly purchase a home. At this time, when you present an offer to a seller, the seller is reassured that you can in fact qualify for a mortgage, and will value the legitimacy of the offer. It is not uncommon for Realtors to refuse to show homes unless the buyer is at a minimum, pre-qualified, although being pre-approved is preferred.

Evidently, a pre-qualified and pre-approved buyer is in a much stronger position to successfully purchase a home. Having said that, one must also be mindful of the fact that being pre-approved does not guarantee a mortgage, as there are additional factors that impact the final mortgage allocation, including (but not limited to) the following:

  • Final Inspection
  • Offer Price
  • Appraised Value

The Purple Buying Process

  • The Consultation
  • The Search
  • The Viewings
  • The Negotiation

The Negotiation - Locking It Down

Combining our assertiveness, acute focus, and our creative, powerful, and strategic negotiation skills, our goal is to negotiate the best offer and terms to accompany the Dream Home you’ve chosen to place an offer on.

This is where Purple shines.

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Main Photo: 1139 SIFTON Boulevard SW in Calgary: Elbow Park House for sale : MLS®# C4178044


1139 SIFTON Boulevard SW Calgary T2T 2L2 : Elbow Park

5 beds, 4 baths, Built: 2001, 3,122 sq. ft.
**Open House Sat 2-4pm May 19** This iconic "John Brown of House Brand" home is the pinnacle of luxury. Perched atop Sifton and over 9,000 Sq FT of land, location is everything! With a wall of mature leafy trees it is tucked away in it's own private hideaway without... Details
Main Photo: 3002 10 Street SW in Calgary: Upper Mount Royal House for sale : MLS®# C4182446


3002 10 Street SW Calgary T2T 3H5 : Upper Mount Royal

4 beds, 3 baths, Built: 1933, 2,183 sq. ft.
Stylish mount Royal residence, elevated and private on a quarter of an acre. Numerous renovations and upgrades have been done over time to capture the uniqueness of this storey and a half. Great natural lighting abounds giving this home a magical feel. Whether you are... Details
Main Photo: 1334 WINDSOR Street NW in Calgary: St Andrews Heights House for sale : MLS®# C4178732


1334 WINDSOR Street NW Calgary T2N 3X1 : St Andrews Heights

4 beds, 6 baths, Built: 2014, 3,613 sq. ft.
Stunning home built by the incomparable Le Chateau Custom Homes sits on a beautiful lot in sought after St Andrews. Masterful attention to detail at every turn. Be welcomed into the large entry & follow the beautiful hardwood floors into the office/den, dining room... Details
Main Photo: 126 SPRING VALLEY Way SW in Calgary: Springbank Hill House for sale : MLS®# C4146096


126 SPRING VALLEY Way SW Calgary T3H 5N1 : Springbank Hill

6 beds, 9 baths, Built: 2005, 5,056 sq. ft.
**COURT ORDERED SALE**24 hour notice required for any showings. This custom built 2 storey home with walkout basement offers on open concept plan with vaulted ceilings and a total 8,035 sq.ft on 3 levels and has an over sized double attached garage plus another separate... Details
Main Photo: 2805 LINDEN Drive SW in Calgary: Lakeview House for sale : MLS®# C4177230


2805 LINDEN Drive SW Calgary T3E 6C8 : Lakeview

4 beds, 5 baths, Built: 1963, 4,580 sq. ft.
Amazing property backing onto North Glenmore Park overlooking the Glenmore Reservoir! Perfect for renovating or redevelopment in sought-after Lakeview Village. This estate home sits on an fantastic and rare lot that measures a massive 82 x 150 feet. Beautiful curb... Details
Main Photo: 96 MASSEY Place SW in Calgary: Mayfair House for sale : MLS®# C4184345


96 MASSEY Place SW Calgary t2v 2g8 : Mayfair

5 beds, 6 baths, Built: 1967, 4,316 sq. ft.
This luxurious 5bd, 6bth estate home has 4 bdrms up and 1 bdrm down all with private ensuites. Over 5,300 SF of renovated living space, this spacious home boasts a bright open floor plan, quality finishings throughout incl site finished white oak flooring, and custom... Details
Main Photo: 1903 45 Avenue SW in Calgary: Altadore House for sale : MLS®# C4184667


1903 45 Avenue SW Calgary T2T 2P4 : Altadore

5 beds, 5 baths, Built: 2017, 3,256 sq. ft.
Beautiful home in the heart of Altadore, minutes to DT, ideally located on a corner lot half a block from a large playground.Combining style,form,& function,this home has it all from the fantastic floor plan to the top of the line finishing & superb design... Details
Main Photo: 4211 5A Street SW in Calgary: Elboya House for sale : MLS®# C4165074


4211 5A Street SW Calgary T2S 2G8 : Elboya

6 beds, 6 baths, Built: 2008, 3,332 sq. ft.
Contemporary classic executive family home in the exclusive community of Elboya. Incredible inner city location with the Elbow River just a few steps away, a short walk to Sandy Beach and loads of green space. This superb location is close to all levels of excellent... Details
Main Photo: 4712 Elbow Drive SW in Calgary: Elboya House for sale : MLS®# C4176313


4712 Elbow Drive SW Calgary T2S 2E8 : Elboya

5 beds, 5 baths, Built: 2016, 4,129 sq. ft.
Absolutely stunning new home located in the inner city community of Elboya. This home offers about 6,000 sq ft of finished space. Oversized Lux windows take advantage of City Views from 3 levels. 9 to 11 ft ceilings throughout. The unique steel elevator is a great... Details
Main Photo: 9 ASPEN RIDGE Gate SW in Calgary: Aspen Woods House for sale : MLS®# C4136096


9 ASPEN RIDGE Gate SW Calgary T3H 5V4 : Aspen Woods

5 beds, 6 baths, Built: 2007, 4,007 sq. ft.
Just Reduced! Award Winning National Design. This magnificent property is built by Jaymack Custom Homes and located in the estate area of Aspen Woods. Features include over 6000 sf of ultimate design & finishings. Beautiful Master retreat, Den/Library, Great Room with... Details
Listing information last updated on May 25, 2018 at 04:30 PM (UTC)
Data supplied by CREB®’s MLS ® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.